In this guide are filtered the 7 simplest and most effective steps on the topic of How to Sell More Online which show best results in 2019, according to the top-ranked articles on the subject.
After reading it you’ll be able to increase online sales and scale your results.
If you are having trouble with your eCommerce store success, you’ve come to the right place.
Without any further ado, let’s get started.
1. Show, don’t tell.
A lot of online retailers still think that they can copy the description for their product from an outside source, word by word, and sell their clothes, shoes etc. without any effort.
But, nowadays with search engines becoming more and more optimized – copied text can hurt your chances of ranking high for your product keywords.
You need a fresh presentation and uniqueness. Don’t be afraid to put too much info, but do it in a way that the customer will be interested when reading it.
Also, don’t forget that a picture is worth a thousand words, or when it comes to eCommerce – a thousand sales. Retail companies that include visuals in their listings achieve 7 times higher sales rate than those who don’t.
Sounds a lot, huh.
Customers can’t touch or feel the product when shopping online. More high-quality photos with a zoom-in feature, high-resolution videos with product view from different angles can provide the needed experience for the user.
2. Social Proof.
Yes, that’s right.
Testimonials, case studies, reviews, stars are one of the most important signals communicating positive customer experience.
If you decide to include testimonials on your eCommerce website, make sure you use some that are specific – add photos of the person, full name for more convenience and include the review that describes all the pains that your product cured.
Try to humanize your business as much as you can. Little tweaks as adding a smiling customer that is happy with your product can boost your sales with 47%.
Here comes the best part:
Reviews are favourable not only for customer acquisition, but also they are considerate relevant by search engines and will help you rank higher for the long-keywords where competition is lower and conversion rates are higher.
3. Be there for them.
Seller – Customer relationship is what differentiates a bad Internet shop from a good one.
Make sure you are transparent, ready to provide the information that your visitors need. Acting fast and answering inquiries will build a strong bond that every customer needs with a brand.
Make sure your “About Us” and “FAQ” pages are descriptive and optimize them often.
This is really easy because:
Your Customers will give you the ideas about what you need to include there, you just need to add every recurring question accompanied by appropriate answer.
Still, language barriers are something that can prevent people from buying your products. And 42% of shoppers won’t make any purchases in a language other than their own.
To prevent yourself from the feeling of anxiety and potential loss of money, you can delegate that part of the process. If you have some ‘Customer Satisfaction’ related questions, you can contact us so our multilingual team of professionals can help you out.
A happy customer is a returning customer. Make sure that yours will buy from you again.
4. Use Neuromarketing in your favour.
You’re probably wondering – what does ‘neuromarketing’ mean.
Neuromarketing is the application of neuroscience to marketing.
And here is how that can help you:
Add Urgency and Scarcity to your proposition.
- “Low stock”
- “Only two left”
- “Special price. Today ONLY”
- “10% off if you buy now”
All of the above can do wonders in terms of the number of sales. People place a higher value on objects that are scarce and lower on those in abundance.
Try to incorporate Neuromarketing into your eCommerce strategy to amplify the fear of missing out (FOMO) and improve your conversion rate.
A lot of information covered already but the 5th point is a must:
5. Get social.
First of all, you need to ask yourself “where are my customers?” and “which platforms do they prefer?”.
Are your product and your promotional content adapted to the channel?
Even if your product is good if not adapted properly to the context of the platform, you will lose attention. And nowadays, attention is everything.
The next social tip is to participate in discussions in your niche and provide valuable insights, unique point of view, even free stuff. That way you will draw new customers providing value and expertise. And the more value you give strengthens the online relationship growing into advocacy and leading to more sales.
It’s about the bond, not just selling.
6. Don’t forget your existing customers.
Do you know who is more eager to buy your product – a new or an existing customer?
Yes, it’s the latter.
Increasing customer retention by 5% increases profits by 25% to 95% and it can cost five times more to attract new shopper than it does to retain a current one.
Thus, check on your buyers after purchase. Be curious about how they like the product, ask for feedback and give them coupons for special sales “only for premium customers”.
Everybody likes to feel special and your clients truly are – after all, they chose you, not your competitor.
And finally, the cherry on top:
7. Exploit different channels.
Multichannel is the way to go when you want more revenue.
There are more and more, marketplaces which can help you place your brand in front of a new audience that may not know that you exist.
Ebay and Amazon are the two biggest contenders when it comes to online retail. Both with millions of sales every year and hosting almost every product that you can imagine. Amazon has more than 300 million active users, while eBay has close to 180 million.
Both have their pro’s and con’s and both are a great place to start your journey to eCommerce mastery.
But further down the line when you get more advanced, you need to explore different channels and even create your own store with branded design and brand products only.
Ecommerce is a jungle and everybody can get lost in it. The more knowledge you possess, the better you’re equipped for growing your online business.
It’s a constantly changing environment that we’re in and if you feel like you can’t keep up with the pace and need a helping hand fill out our contact form.
We, at E-motive, have a team of dedicated professionals, with more than 15 years of experience, that have learnt what works and what doesn’t. We know how to scale and grow online businesses and adapt it to different channels following the rules to attract more sales.
‘Create, adapt, overcome’ while on your path aiming for eCommerce success.