Tips on how to increase your online sales around Christmas

Posted on Posted in Marketplaces

Tips on how to increase your online sales around Christmas

Sales during the holidays can have a significant impact on results at the end of the year. Preparing early is key to taking advantage of the opportunities.
In this post, we take a look at what you should be doing right now to finish 2019 on a strong note, by preparing your online store for the holiday season. At the end of the article, we are giving away a free presentation by Google, with extra tips for growing your holiday sales.

Why preparing your online store for the holidays is important?

The last quarter of the year, more specifically, the holiday season, is a particularly important time for retail. People prepare for the holidays at least a few weeks in advance. This is why any self-respecting e-commerce store should be holiday-ready.

With the help of well thought out strategies, an online store is capable of accumulating more revenue in two months, than during the whole year. If we look at last year’s performance data, we can see it was record-breaking for Holiday retail sales.

E-commerce sales reached their all-time high for the past decade at +18.4% YoY. The data shows us the value of all e-commerce sales – $853 Billion for 2018

It’s important to keep in mind that it’s never too early to be prepared

Google Trends shows us that searches for “gifts for” and “gifts from” are speeding up in the final week of October.

Last-Minute Tips to prepare your online store for Christmas

Rich Product Description Pages

They show shoppers what the product looks like, tells them what it feels like, and makes them believe it’s something they absolutely need to own.


Running a special promotion may be the last chance for getting a few more holiday shoppers to fill their carts.

Returns management

Many online and offline stores will offer a more liberal and extended return and exchange policy for the holiday season. You’ll need to consider if this is the correct move for your store by carefully estimating the impact it can have on your sales.

Every holiday or major event is an opportunity to grow your brand awareness and drive up sales, so use it to your advantage. To see results, you need to start preparing your strategy ahead of time.

Do you need any help to prepare your eCommerce business for the Christmas sales 2019? Feel free to talk with our multichannel experts who are ready to support you. 

And here is the presentation we promised at first place:

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